Founded & Led by Donnie Purto
A track record of employing the best-in-class strategies to get results.
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Senior Director of Sales, Lucent Diagnostics (2024)
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​Five-Time President's Club Winner (2013 - 2023)
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Janek Sales Process Certification (2017)
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Magnetic Speaking Certification (2015)​​
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Sales leadership and training, Natera (2014-2023)
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Regional Manager, Sanofi-Aventis (2005-2013)
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MBA University of California Stanislaus (2000)
My Story
My Approach
I am passionate about understanding what drives people. By listening closely and empathizing, I aim to support individuals in achieving their business goals. My background in training and development fuels my desire to help others grow. I know sales can be tough, but I believe it's all about understanding the customer, not just focusing on ourselves. Success in sales comes from putting the customer first and meeting their needs.
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When I am not at work, I enjoy spending time with my family, watching sports with my son, doing DYI home projects, and working out. I can also read and write Aramaic language, a very rare and old language.
Sales hinges on effective communication, which involves recognizing and adapting to various communication styles. By helping individuals identify their own communication style and understand the styles of those they interact with, we can improve communication effectiveness. When communication is smooth and tailored to the recipient, it alleviates tension during visits, making each interaction more impactful and valuable. This, in turn, paves the way for success in sales endeavors.
Want to learn more? Book a meeting with me.